5) Sponsorship Recommendation for Emirates
Ol ym pic Ga mes The first sponsorship recommendation for Emirates Airlines would be the Olympic Games. Emirates has sponsored mega high profile event and it is not a new thing to them. Hence moving forward, the Olympics is a suitable event for them to sponsor. Three main factors for recommending the Olympics is that one, it is a sporting event. Emirates has sponsored many different sporting events, athletes, and associations in the past and they are still doing it. Majority of Emirates’ sponsorships are sports related, hence this is in line with their other sponsorships and it is an area they are more familiar with. Secondly, by sponsoring the Olympic Games, Emirates is connecting to billions of viewers in over 200 countries territories throughout the world. In addition, Olympics being such a grand event, Emirates will have multiple platforms and opportunities to market themselves, be it pre-event, during the event and/or post event. Lastly, the pre-determined image of ...
